AFFILIATE MARKETING|ADVANTAGES|DISADVANTAGES

Affiliate marketing is the process of earning money (commissions) every time you promote a company’s products or services and drive a sale. You only get paid every time you drive a sale, just like a commission-only sales representative The idea behind it is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying thanks to your marketing. It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program. If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer The Internet has increased the prominence of affiliate marketing. Amazon popularized the practice by creating an affiliate marketing program whereby websites and bloggers put links to the Amazon page for a reviewed or discussed product to receive advertising fees when a purchase is made. In this sense, affiliate marketing is essentially a pay-for-performance marketing program where the act of selling is outsourced across a vast network. In exchange, however, a company can access motivated, creative people, to help sell their products or services to the world. Advantages: 1)Access to a broader market 2)Better accounting of qualified leads 3)Low-cost advertising Disadvantages: 1)Subject to fraud 2)Less creative control 3)Vulnerable to theft