Electronic advertising is advertising that uses the Internet and other forms of digital media to help a business promote and sell goods and services.
purpose of using Electronic advertising:
The purpose of using Electronic advertising is to reach a wider range of potential customers by connecting with them over the web. It is also a lot more cost-effective as you can fund your advertising within the boundaries of your own budget. Another luxury of Electronic advertising is ‘Target Marketing’.
the principal structure of Electronic advertising:
• Published on the Internet. • Electronic advertising provides a hyperlink that redirects to the company’s site. • Can include animated movements in the advertisements.
use of Electronic advertising impact on e-commerce marketing:
One precaution that should be taken regarding Electronic Advertising is that if it is done poorly it can severely damage the image of the company. Once something is published on the Internet it is near impossible to remove it therefore extra care must be taken to ensure that the advertisements are consistently monitored and controlled.