Lead generation businesses are an excellent way for experienced salespeople and marketers to put their skills to the test and get paid for it. There's a low barrier to entry, but don't let that fool you. Clients won't want to work with you if the leads you send them are low quality and uninterested.
What Is Lead Generation in Marketing?
Lead generation in marketing is the act of gaining actionable customer interest for your business's output. This typically involves a customer initiating a conversation or providing you with their contact information for follow-up regarding your business's products or services.
Sales leads are individuals or businesses that are prospective buyers. A sales lead is identified via marketing, referrals, social media, networking, product trials, or consultations. A lead does not become a prospect until they've been qualified to determine their level of interest and fit as a potential customer.In a sales context, a lead refers to contact with a potential customer, also known as a “prospect”. For some companies, a “lead” is a contact already determined to be a prospective customer, whereas other companies consider a “lead” to be any sales contact.A great pro of the lead generation model is that it can be very lucrative. Especially if you use organic traffic methods as these can drive people to your site for free.Lead gen sites all vary, but generally you earn money for every lead you generate for one of your client companies. For every qualified lead you send to the business, they will give you a finder's fee for that lead generation.